Mobile Dominates: Mobile has contributed over 94% of year-on-year growth in e-commerce traffic. On average, 21% of hotel bookings take place on Mobile devices. Make sure you're ready for the future.

Content is the New SEO: With an average of 30-40% of a hotel's revenue deriving from Organic traffic, having a content strategy that goes beyond typical hotel information is extremely valuable. Whether it's a blog about local events or an innovative social presence now is the time to get creative.

The Rise of Ad Blocking: With Ad Blocking on the rise, other methods of driving traffic to your site need to step up. Ad blocking grew globally by 41% in the past 12 months, and is expected to cost the industry $41B globally in 2016.

Video Everywhere: Video is taking over, with auto-play clips appearing on Facebook, Instagram and elsewhere. It's no longer restricted to your website and YouTube - in 2016, there will be more channels than ever to promote your hotel's videos on.

Buy Buttons Taking Over: Social E-Commerce is on the rise! Buy buttons on Facebook, Pinterest & other social channels will become standard as the line thins between social media and e-commerce sites.

New Payment Methods: New ways of completing a payment, particularly on mobile are growing. Companies like Stripe are starting to change the market. 2016 will see fingerprint payment grow, more mobile payments and simplified checkout flows.

Buy Buttons Taking Over: El comercio electrónico social está en aumento! Los botones de compra en Facebook, Pinterest y otros canales sociales se convertirán en estándar a medida que la línea se diluya entre los medios de comunicación social y los sitios de comercio electrónico.

New Payment Methods: New ways of completing a payment, particularly on mobile are growing. Companies like Stripe are starting to change the market. Future will see fingerprint payment grow, more mobile payments and simplified checkout flows.

Dynamic Content Emails: Get personal with emails! Personalising email content can lift conversion rates by 12% (Choi, 2015) People act twice as fast if they are asked to do something and their name appears on it.

Instagram to be new ecommerce channel for hotels: Instagram, with its heavy focus on visuals and 400 million+ users, can be a very strong platform for hotels. Hotels today are creating "selfie stations" and brand hashtags - how will you use Instagram to connect next year.

User Generated Content: Your online reputation is key to success. There are more tools than ever to leverage UGC, and you need to take advantage. Respond to reviews, run contests on Twitter and Instagram. Use your current guests to drive future bookings.

 

Fuente: http://www.hospitalitynet.org/

 

21.12.2016