Chile won the World Travel Awards (WTA) as "Best Adventure Tourism Destination in the World", surpassing in the final seven countries of America, Oceania and Asia.
The WTA, known as the "Oscars of Tourism", were created in 1993 to meet, reward and celebrate excellence in the tourism industry. The information was released in Santiago by the Minister of Economy, Luis Felipe Céspedes; The Secretary General of the Government, Paula Narváez; The Undersecretary of Tourism; Javiera Montes; And the National Director of the National Tourism Service (SERNATUR), Marcela Cabezas.
"This award ratifies what we are doing in terms of international tourism promotion where nature and adventure are the axes in which we are working and also in the strategy of diversifying supply."
"With this world-class award we will have a showcase of prestige in which Chile is established as points of reference for travelers from all continents." said Montes.
The Director of Sernatur (PT), Marcela Cabezas said that this recognition validates the strategy and efforts in international promotion.
"The focus we have placed on adventure tourism is not only explained by the great growth potential that this category has for Chile, but also by attracting high-spending tourists."
In the midst of this achievement, it is worth mentioning that it contributes to the positioning of the country as a global tourism leader, the promotion of the Coquimbo Region and its coast and valley attractions.
El director regional de SERNATUR explicó que uno de los principales atractivos de Elqui, Limarí y Choapa es su naturaleza y aventura, "en la Reserva Nacional Pingüino de Humboldt, Parque Nacional Fray Jorge, valles de Choapa, Limarí y Elqui, embalse Puclaro o costa de Pichidangui, Coquimbo y La Serena, por ejemplo".
The regional director of SERNATUR explained that one of the main attractions of Elqui, Limarí and Choapa is its nature and adventure, "in the Penguin National Reserve of Humboldt, Fray Jorge National Park, Choapa, Limari and Elqui valleys, Puclaro reservoir or coast Of Pichidangui, Coquimbo and La Serena, for example ".
Emphasizes that more than 70% of foreign tourists from Europe and the United States Arrive in the country motivated by nature, landscapes, flora and fauna, "an important fact if we see that each of these tourists spend US $ 1,417 total, with an average stay of 18 nights."
Duarte, in addition to the WTA award recognizes the work between the public and private sector and the measures that are implemented to promote a sector that is strategic for the country's economy.